THE OTHER SIDE OF THE GLOBAL ENVIRONMENTAL CONVERSATION

Professor Hamid Bouchikhi spoke with ESSEC Knowledge LIVE to discuss COP 23 and the critical role entrepreneurs must play in a more sustainable future.

According to professor Hamid Bouchikhi, many large corporations are doing their best to cut CO2 emissions or reduce their ecological footprint in other ways. Nevertheless, they are stuck with environmentally unfriendly business models: think of energy producers and automakers.

At the same time, Hamid Bouchikhi argues that “the business side of the global conversation on sustainability is somehow hijacked by big corporations which are very active in international fora like within the UN Global Compact. Without dismissing big corporate efforts toward responsibility as mere greenwashing, it’s important today to put the spotlight on responsible entrepreneurs who are implementing business models with built-in sustainability.”

Read the full article and Danielle Steele’s video interview with Prof. Hamid Bouchikhi.

 

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