Not such a soft landing after all: CEO compensation under the CSR lens

Stefan Gröschl, Professor of Management at ESSEC Business School and spokesman on CSR issues, analyzes studies relating to CEO earnings to draw a series of pragmatic conclusions that may make corporate leaders think twice before opening the golden parachute. 

Getting their money’s worth

In one of the latest studies by the Handelsblatt, the German business journal analyzed the 2016 earnings of CEOs of major German companies in ratio to the average incomes of their employees. The study, states Prof. Gröschl, found that the company leaders earnt up to 190 times more than their employees. Moreover, in 2015, CEOs in the U.S. and the UK earned respectively up to 335 and 129 times more than the average pay of their employees.

In his article about the disclosure of pay ratios Alex Edmans, a Professor at London Business School. outlines several arguments that aim to both explain and support these observed contrasts in income disparity, the first of which proposes that CEOs’ actions are scalable in the sense that any CEO’s improvements of his/her organization’s corporate culture have significant beneficial effects at a firm wide level. Secondly, there is the argument that high pay ratios could be considered as a significant motivating tool for employees as they indicate great career and promotion opportunities. And lastly, there is the argument that top talents are worth paying top dollars.

Fact is stranger than fiction

Prof. Gröschl states that he does not contest these arguments and assumptions. Rather, he believes it is important to draw attention to three key facts when considering the magnitude of these ratios.

The first of these is that numerous CEOs continue to receive significant payments and financial rewards while at the same time their organizations lay off thousands of employees and staff. This confirms a trend already highlighted in the 2010s, when a report by the Institute for Policy Studies concluded that CEO salaries increase with employee layoffs.  While Prof. Gröschl does not criticize the fact that employees are laid off, he argues that it is important to question how much of a top talent one needs to be when applying such business-as-usual practices.

The second key factor, asserts Gröschl – as the Volkswagen emission scandal in 2015 and the latest Yahoo news have shown – is that CEOs who fail or have made decisions which have severe financial and non-financial implications for their organization, or cannot turn around a company, can often leave their companies with relatively large financial compensation packages and so called golden parachutes. In the case of Volkswagen, the emission scandal cost the company at least USD14.7 billion in settlements and for 30,000 Volkswagen employees – their jobs by 2020. A detail: former CEO Martin Winterkorn exited the company in 2016 and since then receives a pension of €3,100 a day. In the case of Yahoo, outgoing CEO Marissa Mayer is likely to leave the company with a severance package worth USD186 million despite a series of ill-timed purchasing decisions and serious security breaches leaving Yahoo to be sold to Venizon for a tenth of what Microsoft offered in 2008.

And thirdly, recent research has confirmed that the belief that top performers are the most capable is flawed because exceptional success usually occurs in exceptional circumstances. Prof. Gröschl points to studies that have shown how top performers are often lucky for having benefitted from rich-get-richer dynamics that increased their initial fortunes. These studies also suggest that results and outcomes are somewhat over-credited to the personality, competencies and skills of a person, rather than to the situational context and to the happenstance of ‘being in the right place at the right time’.

For those who fly high: take a little perspective

Stefan Gröschl is adamant: in these times characterized by great socio-economic inequality, and scandals of greed and insatiability by key decision makers and company leaders in many parts of the word and across the private, political and sport sectors, it might be time to shift the focus from self-indulgence to greater self-analysis.

Decision makers and company leaders are more likely to be self-reflective when things go wrong and when performance goals are not met, states Stefan Gröschl. They analyze what led to non-success and most notably what they did not do correctly to achieve positive results. It might also be worthwhile to introduce such a reflective mechanism at times when things go very well for company leaders. The latter would most likely realize that much of their success is not only due to their own skills and greatness, but equally the performance of their employees and many other situational factors for which they cannot control. With this in mind, concludes Gröschl, pay ratios as high as 335 times might be reconsidered by the very company leaders and decision-makers who asked for them in the first place.

Useful links:

The Council on Business & Society Global Alliance is an international alliance between four of the world’s leading business schools and an organiser of Forums focusing on issues at the crossroads of business and society – The Council Community helps bring together business leaders, academics, policy-makers, students and journalists from around the world. Follow us on Twitter #The_CoBS

 

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