Community Viewpoint

Continuing with this month’s host school, the Fudan School of Management, Professor Jan Ketil Arnulf, Associate Professor at BI Norwegian Business School and the Associate Dean of the BI-Fudan MBA program, gives us an insight into his forthcoming article on KPIs.

Jan Ketil Arnulf Norwegian Business School“We live an abundance of information. KPIs or indicators are simplifications that claim to reveal if managers are on the right track before results are actually obtained. They are too often treated as an oracle’s voice from a magical source.

Stay clear of the indicator trap. Thinking is difficult and confrontational, but a useful servant to human beings. My guess is that this will last a while.”

Professor Jan Ketil Arnulf, Associate Professor at BI Norwegian Business School and the Associate Dean of the BI-Fudan MBA program

Jan Ketil Amulf’s full article “KPIs: Do You Fall in the Indicator Trap?” coming soon.

The Council on Business & Society Global Alliance is an ongoing international dialogue between six of the world’s leading business schools and an organiser of Forums focusing on issues at the crossroads of business and society – The Council Community helps bring together business leaders, academics, students and journalists from around the world. #CouncilonBusinessandSociety

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